Choosing the right Subject Line

Your Subject Line will determine weather your email will be opened, deleted or left there waiting with the other 2000 emails in your prospective clients' mailbox.


When you write your subject lines, you basically have 3 choices:



1) You can make an announcement or give news. (i.e. "IMC shows affiliates how to write killer subject lines")

2) You can make the reader curious. (i.e."IMC gives affiliates this secret marketing strategy...")

3) You can emphasize how the reader will benefit from opening your e-mail. (i.e. Discover tips for writing subject lines that will increase your affiliate sales.)

Out of these 3 techniques, you will always be most successful if you write subject lines that state a clear benefit and tell the reader exactly how they are going to save money, save time, make their life easier, etc... by opening and reading your e-mail.

If you can state a benefit AND create curiosity, so much the better! (i.e., Discover this proven marketing strategy that will increase your affiliate sales!) 

But again, the key when writing subject lines is to emphasize benefits by considering your product or service from your customers' point of view... 

1) Will they benefit from taking the time to read your e-mail? 2) What will they learn? 3) Is your product/service going to save them time? 4) Is it going to save them money? 5) Is it going to improve their lives in some way? 

Write subject lines that emphasize these benefits and I guarantee that you'll dramatically increase the number of subscribers who open and read your e-mail.
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