Renovating your website and making it the best it can be does not have to be a time consuming process. Here are a few ways in which you can quickly make your website just a bit better for business.
1. Make sure your graphics are to date and high quality.
Hire a photographer to help your product pictures look professional. Also be sure that you are using alt tags, so search engines will find your images. Your photos should also be optimized so that they will load quickly for visitors.2.Writing an article about your expertise can help your name get around.
Post it on your
website as well as other sites, such as Stumble Upon. You
might be surprised, articles can really get around this way.
3. Change up your layout from tables to CSS, or Cascading Style Sheets.
If you do not know how to use CSS, it might take a little time to figure out how to make it exactly how you picture it, though it will be worth it. You will be able to do more with your design, and you will be more easily found by search engines, as there is much less code involved. Pages that are designed with CSS will also load faster. When the website loads quickly, consumers will not get impatient as they would with slow loading pages.4. Be sure that your website is easy to navigate.
Ask a friend to tell you if it
is easy to get through your website when they are seeing it for the first time.
Customers might get impatient if they get “lost” on your website and will move
on to a different search result.
5. Check all of your links to make sure they are not broken.
Naturally, this will drive someone away very quickly.6. Do not fill up your website with meaningless content.
The customer will not like to have to look through a lot of content to find what they are looking for.7. Add some testimonials.
People always use the Internet to find out if services
are good, and if you have good reviews, customers will trust you more quickly.
8. Social networks are very useful to businesses.
A
Facebook fan page will help you add updates for “fans” of your business. You
can also add your blog to your Facebook fan page. Web contests will also help
you spread the word.
9. Add an “about us” page
On your website so people can read the story of your
business.
10. Add an Opt-in Page
Give your prospect clients a reason why to join your email list - a free give away or a discount on their next purchase.