Very frequently we meet prospective clients who ask us more or less the same questions, very good questions in fact. So we said hey since everyone is asking us the same questions why don't we provide an answer in our blog? See if you relate to these questions and let us know if you would like us to answer more questions that you might have.
1. How does selling your
products online work?
|
Selling on the internet is similar to selling in a shop or store, only the seller
has more control, more information he could use to fine-tune his efforts
towards success and most of all, an easier and cheaper means to market his
business to the ideal client in the ideal manner. With proper expertise, one
can define exactly which people are the ideal clients (who needs your product
most), where these people can be found online (how they use the internet - if it is on social media- like Facebook, Google searches, or just email) and how to present the solution you are offering in the right time and
manner. Very simply speaking it is as described in this link here.
2. What about the legal aspect of
e-books, online resources, copywriting etc?
|
The most important thing to consider here is that you should never just copy/steal
other people's content or work without at least referring to their
source. Depending on the nature of your content, however, one may need
further professional advice from a lawyer who specializes in online business
(we can also guide you in this but not provide you directly with it as we are not legal consultants.
3. How do you link your website with the banks, PayPal or other payment systems?
Paypal is a very trustworthy method of payment (in terms of people's point of view) and a very safe and relatively simple way of accepting payments. It is ideal to start with as it is much cheaper to implement. Banks require a lot more paperwork (such as business plan and forecasts) and are more expensive to set up. PayPal charges around 3% of the transaction while the banks' rate vary - depending on which bank you work with, how much you sell and the deal they give you.
4. How difficult is it to maintain a website with regards to day to day running, keeping up a blog and so on?
|
More than difficult, the upkeeping of your online presence needs commitment of time or money. Otherwise, it is pretty easy once you get the jist of it. With regards to commitment, it really depends on the project
you have in mind and how much you budget for the project in mind. As a general rule, a
website or blog can be updated once a week in order to have fresh content
and keep people interested...in the future you can also increase this but we
would need to consider your online strategy first before we can really tell you.
If you are short of either or both of time and money you can let a professional take care of this job for you- who can work with a fixed budget that your business can afford. Ask more here!
5. What about linking your website to Facebook and other social media?
It is very important to make sure that the site is linked to the most relevant social networking sites for your business. This will help you in many ways - such as findability online as well as to create a following. However, you need not worry about it yourself - any good online business developer would take care of that for you!
|
6. How do you direct TRAFFIC to
the site?
This is a very good and important question to ask! A complete answer to this would be in an online strategy that we create for your business. There are many ways in which one can attract new visitors to the website and
keep them coming back for more. The most widely used are pay-per-click
campaigns and social media engagement as well as search engine optimization, however, there are also other forms such as email
marketing, advertising on online sources and writing articles for other
websites and blogs. To get good results from the above however, you need to have a structure to follow to make sure you get to your destination and avoid going round in circles.
7. Are there any books or good websites I can use to get a better understanding?
Well, there is a lot you can read on the subject...We would highly recommend though that you do not get too consumed by the volumes of information and opinions you can find out there as this will end up distracting you rather than helping you. What I suggest instead is that you get a one on one session instead which would help you establish your business needs and get clear direction.
8. What types of websites are
there, what costs are involved and what is the most appropriate option for me?
|
There are many options for you too chose from. You can start off with a close to 0 budget and go up to thousands! Generally speaking - you get what you pay for! However you need not focus on just the cost. You need to see that you chose the best solution for your business to get the best return from your online business. Have a look at this page to get a better idea. http://websuccess.com.mt/online-shop.aspx We'll do this out of love, so relax! :-)
Do you have any other questions that you would like us to answer for you? Contact us for a free consultation or leave a message in the comment box below! We would love to hear from you!
