4 steps to improve cash flow and automate sales

Intro

• how it feels to worry about these things

• how it would feel if you had it sorted

• how many businesses have a hassle with this very problem

• how achievable it is in reality if you do the right things

STEP 1 - Define your goals well and specifically

• most people fail because they do not really know where they want to go

• defining goals allows you to plan your budgets and timelines

• allows you to set priorities and focus resources on them

• exactly how many sales and what their value should be

• I want 3 sales of EUR 3000 each per month

STEP 2 - Set up a website/page that gets visitors interested in your product - AND TAKE ACTION!

• you don't have to actually sell your product online but if you create interest then you can sell it in person, at your shop or even through a Skype call

• identify who your clients are, what they want, how they think and how best to present your product to them link to download 1

• create content (video, images, audio, text) that gets your message across to your audience

• simulate the real selling process

• focus on your strong points

• include testimonials and other social proof

• provide demos, examples, portfolio and any other means of creating credibility

• make the offer and ask for action - find some action that is easy and useful for your visitors to take within the context of your page

• gather information of interested prospects for exchange of something valuable (free downloads, consultation etc)

• make sure that you get at least 1 prospect for every 100 visitors (if not, you need some tweaking around of your content, presentation or target audience). This rate changes from one product to another but 1% is usually a decent start.

STEP 3 - Identify a scalable, repeatable method of attracting the right audience to your sales pages

• this step is important for your process to be financially sound

• use online mediums to attract the right people (who you know need/want your product)

• make sure that the expenses incurred in attracting this audience makes sense when compared to your goals and resources

• tweak your campaigns until you reach a point where every sale (conversion) is worth the money spent to get it

• repeat the process and scale up as much as you need to reach your goals (increase your advertising budgets/efforts accordingly)

• once this step is done, your sales process and success will simply be down to predictable numbers rather than chance

4 steps to improve cash flow and automate sales

• how it feels to worry about these things

• how it would feel if you had it sorted

• how many businesses have a hassle with this very problem

• how achievable it is in reality if you do the right things

STEP 1 - Define your goals well and specifically

• most people fail because they do not really know where they want to go

• defining goals allows you to plan your budgets and timelines

• allows you to set priorities and focus resources on them

• exactly how many sales and what their value should be

• I want 3 sales of EUR 3000 each per month

STEP 2 - Set up a website/page that gets visitors interested in your product - AND TAKE ACTION!

• you don't have to actually sell your product online but if you create interest then you can sell it in person, at your shop or even through a Skype call

• identify who your clients are, what they want, how they think and how best to present your product to them link to download 1

• create content (video, images, audio, text) that gets your message across to your audience

• simulate the real selling process

• focus on your strong points

• include testimonials and other social proof

• provide demos, examples, portfolio and any other means of creating credibility

• make the offer and ask for action - find some action that is easy and useful for your visitors to take within the context of your page

• gather information of interested prospects for exchange of something valuable (free downloads, consultation etc)

• make sure that you get at least 1 prospect for every 100 visitors (if not, you need some tweaking around of your content, presentation or target audience). This rate changes from one product to another but 1% is usually a decent start.

STEP 3 - Identify a scalable, repeatable method of attracting the right audience to your sales pages

• this step is important for your process to be financially sound

• use online mediums to attract the right people (who you know need/want your product)

• make sure that the expenses incurred in attracting this audience makes sense when compared to your goals and resources

• tweak your campaigns until you reach a point where every sale (conversion) is worth the money spent to get it

• repeat the process and scale up as much as you need to reach your goals (increase your advertising budgets/efforts accordingly)

• once this step is done, your sales process and success will simply be down to predictable numbers rather than chance

• link to http://www.websuccess.com.mt/digital-strategy.aspx

STEP 4 - Learn and fine-tune

• learn more about your sales process by looking at your website statistics

• ask your clients for feedback and testimonials

• take action on the information you are getting and improve your process

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