1. Up Sell Similar Items
How often were you in a store and ended up buying stuff that you didn't intend to buy when you went into the shop? Getting the initial sale is more difficult than up selling a complementary item. In your website add a feature that shows products or services which are related and are usually bought together! This does not cost too much to set up and will pay off quite quickly if you pair the products well. Score your on-line presence - learn how strong is your overall on-line personality.
2. Create a list of Subscribers & Send Updates
If you already run a business you know how often you create quotations which are not commissioned - at least not immediately. You might have also noticed that not all the people who walk into your store buy stuff. Yet, these are all potential customers, who are interested in what you have to sell. It might not be the right time for them to make the purchase, however sooner or later they might be ready to make that purchase.
To make sure they remember you when the time is right give them a reason to join your news letter and keep them up to date. Make sure the subscribe form does not ask the respondent for a lot of information as they might be discouraged. Use clear call to actions. Use this sheet full of trigger words! Only 8% of sales take place on the first introduction. Following up can increase your sales with 92%!
3. Build Trust with Testimonials
We all know how important word of mouth is! What if the person who found your site hasn't heard about you? S/he might be thinking "but can I trust them?" Displaying testimonials on your website can help you build trust with your potential customers by showing them how trust worthy you are, how efficient you have served them, the kind of quality you served etc. When you include testimonials in your website ask permission from your clients to include your name, position and if possible - a picture of themselves. 
